Digital Kit Program.

• Domain: set of new domain for the sme beneficiary during a period of at least twelve months. The ownership of the domain will be in your entirety of the smes. 
• Hosting: accommodation web page developed for a minimum term of twelve months. 
• Web page design: web structure with a minimum of 3 pages or sections. Considered pages or sections of a website, elements such as: start page (Landing Page), presentation of the company, contact form, products description, contact details, site map (sitemap), etc.
• Responsive Web: web pages designed and must adapt in order to be functional in all types of devices. 
• Accessibility: the design must comply with the criteria of compliance with level AA of the WCAG as a basis-2.1. 
• Self-managed: you must provide a content management platform for the beneficiary, so that it is self-contained in order to modify the content of their web pages, without the need to resort to the support of the supplier company.
• Positioning, basic internet: Positioning of the basic information of the business contact and profile of the company on the main sites, business networks or directories of businesses and professionals.
• Optimization of the presence in search engines (SEO basic): Keyword analysis, SEO On-Page of 2 pages or sections, indexing and ranking of the content.

Segment III
0<3 employees
Maximum amount of the aid: 2.000€

Segment II
3<9 employees
Maximum amount of the aid: 2.000€

Segment I
10<50 employees
Maximum amount of the aid: 2.000€

• Creation of the online shop or E-Commerce and high in the catalogue of products: production of a catalog by using the high, importing or loading of the goods or articles of the smes. The number of references to be loaded by the agent digitizer will be at least 100 references to, products, except that the smes do not have this number, in which case it may be less.
• Payment methods: configuration and integration of the methods of payment.
• Layout Responsive: the E-Commerce solution designed to be adapted to be functional in all types of devices.
• Accessibility: The design must comply with the criteria of compliance with level AA of the WCAG as a basis-2.1.
• Positioning, basic internet: Positioning of the basic information of the business, contact and company profile on the major sites, networks of business or directories of businesses and professionals.
• Optimization of the presence in search engines (SEO): Keyword analysis, competitive analysis, SEO On-Page of 2 pages or sections, indexing and ranking of the content and quarterly reports of follow-up.
• Self-managed: you must provide a content management platform for the beneficiary, so that it is self-contained in order to modify the content of their web pages, without the need to resort to the support of the supplier company.
• Shipping methods: configuration and integration of shipping methods digital and physical products marketed by the beneficiary in the online shop.

Segment III
0<3 employees
Maximum amount of the aid: 2.000€

Segment II
3<9 employees
Maximum amount of the aid: 2.000€

Segment I
10<50 employees
Maximum amount of the aid: 2.000€

• Social Media Plan: defining and implementing a social media strategy aligned with the mission and vision of the smes, which is relevant and connect with potential customers, and fidelice to those users who already are.

• Monitoring social networks: monitoring and periodic control through metrics of reference for the impact of the actions, to quantify the results and check whether they are meeting the objectives in the strategy.

• Network optimization/Audit Social Media: analysis of the different social channels in order to optimize the performance.

• Management of a social network: management of the profile/user of the smes in at least one social network.

• Publication of weekly posts: publication by agent digitizer of a minimum of 4-8 entries (posts) a month.

Segment III
0<3 employees
Maximum amount of the aid: 2.000€

Segment II
3<9 employees
Maximum amount of the aid: 2.500€

Segment I
10<50 employees
Maximum amount of the aid: 2.500€

• Positioning, basic internet: la solución deberá posicionar la información básica del negocio, contacto y perfil de tu empresa en los principales sites, redes de negocio o directorios de empresas y profesionales.
• Análisis de palabras clave: gestión, búsqueda y análisis de palabras clave con el fin de desarrollar estrategias útiles para que los buscadores clasifiquen el contenido y ayuden a los usuarios a encontrar resultados relevantes para sus consultas.
• Análisis de la competencia: la solución incluye un análisis mensual de la competencia para informarte de tu situación frente a otros competidores.
• SEO On-Page: la solución debe ofrecer un servicio mínimo de dos páginas o apartados SEO On-Page, optimizando la estructura y el contenido interno para mejorar la posición natural de tu pyme en buscadores, así como la indexación y jerarquización del contenido.
• SEO Off-Page: la solución deberá proveer este servicio, que conllevará la ejecución de acciones fuera del entorno del sitio web para mejorar tu posicionamiento orgánico.
• Informes mensuales de seguimiento: la solución incluye un reporte mensual de los resultados de las acciones ejecutadas para generar consciencia de la evolución y la repercusión de las mismas en la presencia en internet de tu negocio.

Segment III
0<3 employees
Maximum amount of the aid: 2.000€

Segment II
3<9 employees
Maximum amount of the aid: 2.000€

Segment I
10<50 employees
Maximum amount of the aid: 2.000€