Gender related violence campaign

– A new approach

For this campaign, we felt it was time to change the approach and start talking about sex in a positive way. Therefore, the campaign aims to avoid a paternalistic tone, imposition or reproach, using direct language, without euphemisms, a simple and revolutionary message.

The actresses and actors appearing in the campaign reflect diversity, freedom and equality. We wanted to show different ethnic profiles to highlight the value of a diverse society and reinforce the process of self-identification of adolescents, showing them references that represent them.