Influenza vaccination campaign
MINISTERIO DE SANIDAD
Online communication strategy
Design and implementation of the campaign, aimed at raising awareness about the importance of influenza and vaccination as a protection tool.
– The importance of vaccination
The objective of the campaign is to promote vaccination as the most effective measure to prevent influenza. To this end, the Ministry of Health requested that the campaign be carried out with specific messages aimed at the most vulnerable population and health personnel.
The creatives had to be original, powerful at a communicative level, with a simple, clear and concise language. We chose to develop the material focusing on three profiles: the elderly, pregnant women and health personnel. Giving importance to the image and using short, high-impact messages.