Campaña Vacunación gripe

Influenza vaccination campaign

MINISTERIO DE SANIDAD

2020

Creative ideas
Material design
Online communication strategy
Spot
Radio spots

Design and implementation of the campaign, aimed at raising awareness about the importance of influenza and vaccination as a protection tool.

Vacunacion-Gripe-carteles

The importance of vaccination

The objective of the campaign is to promote vaccination as the most effective measure to prevent influenza. To this end, the Ministry of Health requested that the campaign be carried out with specific messages aimed at the most vulnerable population and health personnel.

The creatives had to be original, powerful at a communicative level, with a simple, clear and concise language. We chose to develop the material focusing on three profiles: the elderly, pregnant women and health personnel. Giving importance to the image and using short, high-impact messages.

Vacunacion-Gripe-01
Vacunacion-Gripe-carteles-

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