Promotion of RIDE 15 sneakers
SAUCONY
2022
Creative ideas
Event material design
Event planning
Design and planning of various events to showcase the new Saucony RIDE 15 sneaker model.
– The best way to present a pair of sneakers
American running brand Saucony wanted to announce the launch of their new Ride 15 model. Alcandora was responsible for planning and scheduling the different events in Barcelona, Valencia, Madrid, and Lisbon. For Ride 15, Alcandora was in charge of planning and scheduling the different events in Barcelona, Valencia, Madrid, and Lisbon.
We proposed an immersive experience for runners to try out the new shoes and get firsthand knowledge of the brand's philosophy.
The event in
Barcelona
The event in
Madrid
The event in
Valencia
The event in
Lisboa
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