2023 CAP Campaign
MINISTRY OF AGRICULTURE, FISHERIES AND FOOD
Spanish Agricultural Guarantee Fund (FEGA)
Online communication strategy
Creation and production of dissemination materials for the new Common Agricultural Policy (CAP)
– We are committed to our land
All the actions developed and the creative concept of the campaign are focused on raising awareness among farmers, livestock breeders, and the general public about the deadline for requesting CAP aid, as well as providing necessary information about this policy.
What we want to convey in our campaign, both conceptually and graphically, is:
- The importance and presence of the sector in Spain.
- The gratitude we feel towards the sector, especially in difficult times like the current ones.
- Trust in agricultural and livestock activities.
- Based on two fundamental pillars, our message is built: credibility, as Spain's leadership in the agri-food sector is supported by data; and positivity, because together we can continue to grow.
Cuña de radio