Un país de seductores – SteakMaster Teka campaign

– What enriches us as a country.

With this campaign, Teka wanted to give prominence to the different accents and regional expressions of the 17 regions that make up our country, making us feel proud of who we are.

That said, there are things that differentiate us and others that unite us. One of them is seduction. We all feel like great seducers (each in our own way), but the question on our minds is: who are the most seductive?

Taking the advertising campaign of Teka's new SteakMaster oven, the ultimate seduction weapon for meat lovers, Teka has set out to discover who are the most seductive people while also discovering how we understand and experience seduction in each region.

We have brought together 17 artists, one for each region, who have represented and reinterpreted the television advertisement "The Meat Lovers" giving prominence to their linguistic richness, accent and the unique style of their region.